Instagram Web Profiles for Business will allow Instagram to provide targeted ad space for businesses – just like Facebook. Brands will be able to leverage their profiles for Google ranking, and user targeting. As a matter of fact, while most Instagram users do not have Web Profiles yet, Instagram has made sure that a select few business and personal brands with large follower counts have Web Profiles first.
Here’s Nike’s Awesome Instagram Web Profile:
Businesses will have 8 sections (including the profile image) of prime advertising real estate.
Currently, the photos in the 7 sections above the fold are the last 7 photos a user has uploaded.
But I’m sure Instagram will allow businesses and other users to select which 7 photos they’d like to showcase above the fold.